Strategy-1 : Website Planning
It’s very important to choose where you will apply the On-page SEO steps whether its General website (Eg. Developed using .NET, Bootstrap/PHP, Angular etc) or Blogger or Wordpress site.(HTML coding is the base of almost every UI ).Choose the right website.
In my case, I have developed my website (http://www.infomediasofttech.com ) using Bootstrap and PHP. I want Top ranking of my Digital Marketing Projects Training web page.
Strategy -2: Keyword Research
Choose the keywords for which you want top ranking in Google Search Engine. Always choose the longer set of keywords to get the top ranks easily. You can take the help of Google Adwords to plan your Keywords according to keywords’ search frequency on Google Search Engine.
I have chosen the Keywords – “Digital Marketing Projects, Digital Marketing Projects Training, Digital Marketing Project Training, Real Time Digital Marketing Projects Training, Digital Marketing Projects Training in Hyderabad"
“Digital Marketing Projects Training” and “Real Time Digital Marketing Projects Training” are my targeted keywords for which I want Top ranks of my web page in Google Search Engine.
Strategy -3: Website Audit
Now Its time to check the coding of the webpage whether its SEO friendly or not( Generally for small websites developers do not bother about it).
I think Screaming Frog SEO Spider (https://www.screamingfrog.co.uk/seo-spider ) is good tool to audit the website if you want to do it free. Just download and install it and paste your website url to get the details of your website.
http://www.seowebpageanalyzer.com/ is also a good tool to analyze your webpage. just paste your webpage url to get the details of it.
Strategy -4: Implementing On-Page SEO Steps
Step-1: Permalink
Choose the correct name of your website/webpage which must include your target keywords. Its easy to get top ranks of a webpage which includes the keywords in its URL. In my case ,my target keywords is ““Digital Marketing Projects Training” ; so I renamed the webpage as “digital-marketing-projects-training-in-Hyderabad.php” to include my target keywords in my webpage.
Now my webpage URL is
for which I want Top rank in Google Search Engine.
Step-2: Title Tag
Title tag must include your target keywords representing your business.
In my case I put like this:
<Head>
----
<title>Digital Marketing Projects Training in Hyderabad on SEO,SEM and SMM</title>
--------
</Head>
Step-3: Meta Description Tag
Meta Description must include your target keywords with your business details.
In my case I put like this:
<Head>
-------
<meta name="description" content="We are providing Real Time Digital Marketing Projects Training in Hyderabad on Search Engine Optimization,Search Engine Marketing and Social Media Marketing.Contact:7286824543">
------
</Head>
Step-4: Meta Keywords Tag
Your Meta Keywords tag must include all your primary and secondary targeted keywords
In my case I put like this:
<Head>
-------
<meta name="keywords" content="Digital Marketing Projects, Digital Marketing Projects Training, Digital Marketing Project Training, Real Time Digital Marketing Projects Training, Digital Marketing Projects Training in Hyderabad" />
------
</Head>
Step-5: Header Tags
Put Unique H1 header tag including your Target keywords,H2 header tag must also include your keywords to get on top ranks in Google Search.
<h1 class="text-center"> Digital Marketing Projects Training in Hyderabad </h1>
<h2><b> Real Time Digital Marketing Projects Training </b></h2>
Step-6: Image Alternative Tag
You must include your target keywords in Image Alt tag
In my case it’s like this:
<div class="container-fluid"><img src="img/seo.jpg" alt="Digital Marketing Projects Training in Hyderabad" class="img-responsive" style="height:400px;width:100%;margin-top:-21px;"> </div>
Step-7: Font Decoration Tag
Make Bold, Italic and Underline your Target keywords in your content details.
Step-8: Keyword Density
Your keywords frequency should be in good ratio in your webpage contents details.
Step-9: Internal Links
Your webpage must have some links of other related pages of your website. Broken Link webpage never gets Top rank in Google Search Engine.
Step-10: Social Media Sharing Buttons
Social Media Sharing Buttons are also very important to get on top ranks. To share your webpage contents to social media you can use http://www.addthis.com/ or http://www.Sharethis.com to get the codes of Social Media Sharing Buttons
Step-11: Unique Contents
Your Webpage must have unique descriptive contents. It must not have same to same copied contents from other websites.
to avoid Plagiarism, you can use free tool https://smallseotools.com to check your unique contents.
Step-12: Meta-Geo Tag
This is new Meta tag which is really very important to put in your code if you want to get top ranks in particular geographical region.
With Meta-Geo tag , DC.title tag is also must be included.
You can generate Geo-tag from http://www.geo-tag.de for targeting your location for top ranks.
In my case it is:
<meta name="DC.title" content="Digital Marketing Projects, Digital Marketing Projects Training, Digital Marketing Project Training, Real Time Digital Marketing Projects Training, Digital Marketing Projects Training in Hyderabad" />
<meta name="geo.region" content="IN-AP" />
<meta name="geo.placename" content="Hyderabad" />
<meta name="geo.position" content="17.385044;78.486671" />
<meta name="ICBM" content="17.385044, 78.486671" />
These are the Important steps of On-Page SEO.
Strategy-5: Submitting Webpage URL
Now Submit your Webpage URL to Google (https://www.google.com/webmasters/tools/submit-url)
or other search engines. Your webpage should be get indexed within 1-3 days and added to Google database.
Strategy-6 : Checking your webpage rank in Google
First, check your webpage added to Google or not by putting “site:your_webpage_url” in Google Search.if added it will show with Title,webpage url and Meta description.
Now you can check the ranks of your Webpage in Google search engine by typing your keywords in Google Search and getting the results.
May be your webpage do not appear on first, second or third page; so you need to search other pages and also number position will not appear with your webpage.
To make it easier kindly Install seoquake Tool ( https://www.seoquake.com ) to see the details of Webpage status as well as Google Position.
Also https://moonsy.com/google-keyword-rank-checker is a good tool to check your webpage google position if its in top 100.
I hope this article will be very helpful for your ON-Page SEO needs.
I am not including here about Sitemap, Google Webmasters Tool (Now Google Search Console) and Google Analytics because these are not so important here.
Believe me, I have applied above steps on my webpage http://www.infomediasofttech.com/digital-marketing-projects-training-in-Hyderabad.php and my page consistently got within Top 3 positions within 15 days in Google Search for my both Target Keywords even without any OFF-Page SEO.
